Continental Tyres need a film making here in the UK which would showcase at the NEC in Birmingham.
Working alongside Kioo Marketing, a brief was discussed and a factory visit planned.
The wonderful part about working with like minded creatives is putting together everyones experience and knowledge, and being allowed by the client to run with ideas.
What struck us was the attention to detail at every stage of the manufacturing process, this is what we intended to highlight for this particular film.
Creative licence is not given lightly, but Continental could see we were all aligned perfectly and granted us licence to “see what we could come up with”
Understanding your client, understanding their business and passion for what they do, immersing yourself in their world all helps create a wonderful narrative.
Being passionate about what it is you do and finding passion in your clients story, makes for something very special.
The success of this story secured more from Continental through Kioo Marketing who in tern continued to use the talents of Bracefield Film.